What type of messages can I send?

Subscribers who will be receiving your messages should be expecting a certain type of communication from you including newsletter, appointment confirmation, etc.

Send what you say you're going to send

The intent of your offer/program should state exactly what you are promoting, so they know what to expect. If you provide them with valuable insights and offers, as well as sticking to the frequency and types of messages they originally agreed to receive, your subscribers will stay engaged and opt-out less frequently. If done correctly, your customer may give your messages the same attention they would any other message from a trusted friend. You must include the opt-out option or customers may complain to their wireless carrier or customer protection agencies, which will result in an indefinite suspension from using SMSGorilla services.


SMSGorilla Suggests: 

  • No links in messaging - carriers view links in a negative light and may block messages with links without explanation or reason
  • No bait and switch messaging
  • Double opt-in messaging when possible for Marketing SMS messages
  • Use a reply method - ask for permission to send an offer
  • Refrain from using words the carriers may have previously identified as spam such as loan, cash, free etc.
  • Do not use natural disasters, national emergencies, or other tragic news events as an opportunity to solicit your offers
    • Doing so would result in immediate removal from SMSGorilla and your account would be deactivated
  • Don’t use symbols like $ or funky punctuation such as dashes or underscores
  • Do not purposely misspell words to circumvent spam filters
  • Don’t squish words together or use hyphens or underscores in place of spaces
  • If you use emoji characters, you will be limited to 70 characters per SMS
  • Always provide a way to opt-out
  • The FCC has concluded that the same TCPA prohibitions apply to SMS communication and you should follow those rules accordingly including only sending between the hours of 8 a.m. and 9 p.m. (local time at the called party’s location)
  • SMS campaigns should support HELP/STOP messages, and similar messages, in the end user's local language
  • Do not contact end users on do-not-call or do-not-disturb registries
  • Do not use trademark or logo names, like UPS, USPS, Walmart, etc.
    • Do not try to slip Walmart through, by using W@lmart, for example


User Experience

Provide a good user experience.  Users are likely to report confusing or unwanted messages to their carrier. When these messages are reported to carriers, it becomes very likely that future messages from the same number, or those with similar contents,  will be filtered. In some cases, the user may have forgotten that they requested the message, so be sure to identify your business or service in the message.

Also, how the message is formatted and written is important. Overly long messages, overly capitalized messages, mysterious links, hyperbole, and using aggressive language can make users suspicious of a message.

Provide clear opt-out instructions: If users do not understand how to opt out (unsubscribe) from your messages, they may feel they have no choice but to contact their carrier to request the carrier block your messages.


Carrier Blocking

Many of the carriers have standards and restrictions to the types of messages that are sent.  They are all supported by the FCC, as it has rubber-stamped wireless carriers’ ongoing efforts to block spam text messages.  In the U.S. and Canada, application-to-person (A2P) type messaging is generally not allowed to be sent using local 10-digit long code phone numbers. A2P traffic is supposed to be sent using short codes and may be subject to filtering when sent via long code.